Margaret Julien

A trusted advisor with over three decades of experience and extensive local knowledge, Coldwell Banker Realty agent Margaret Julien brings a wealth of talent and expertise to buyers and sellers in Santa Cruz County. Calling upon her experience building homes in the region with her husband (a general contractor) and having lived in the area since 1966, she is well-versed in the construction and design process and the lifestyle of the flourishing beach communities. At the core of her business, Margaret cultivates rapport through impeccable communication and concierge-level service. She is an invaluable resource in a competitive environment.

Margaret counsels clients every step of the way, aiming to maximize the value of a sale or get the best possible purchasing price. She elevates her clients’ experience by applying the latest data analytics, cross-marketing techniques and proven negotiation tactics to lead them seamlessly through the process. Additionally, Margaret is a Luxury Property Specialist with the Coldwell Banker Global Luxury® program and has insights into the trends impacting affluent clientele and connections with successful agents worldwide. It’s no wonder she is recognized for stellar sales in the Coldwell Banker® International President’s Circle, which honors the top 4% of agents in the network worldwide.

Margaret excels at guiding sellers from start to finish by leveraging a complete suite of tools. First, she offers a comparative pricing analysis. Then, embracing the digital landscape, Margaret employs proven techniques – like search engine optimization, social media promotions and targeted reaches – to get the word out to the right people at the right time. She distributes advertisements through all available social platforms, including YouTube features, the Coldwell Banker brand’s network of prominent real estate and locally targeted direct-mail marketing. Along the way, she is available and ready to answer any questions and address any concerns.

Margaret gives buyers the confidence they need in a competitive market with a hands-on approach. She curates property options and presents off-market listings. Margaret then steers buyers through placing an offer, inspections and – as a Certified Real Estate Negotiator (CREN) – win-win negotiations. She also connects them with vetted vendors that provide competitively low mortgage and insurance rates, inspections and resolve title issues before the closing.

Epitomizing expertise, dedication and personalized service, Margaret Julien is a valuable voice of reason while helping clients navigate the intricate tapestry of real estate in Santa Cruz County.